However, revenue growth has decelerated to 42% year-over-year in the most recent quarter, the company will likely remain unprofitable for many years to come, and there appears to be considerable existing and future competition. Blue Apron’s impressive customer and order growth, strong brand, and value-chain infrastructure enabled the company to grow revenues 133% from 2015 to 2016. Executive Summaryīlue Apron is a compelling first-mover and category leader that is well-positioned to scale rapidly in the $782 billion US grocery market and $540 billion US restaurant market. It is an American meal delivery service that provides customers across the United States with weekly pre-portioned meals with recipes to subscribers. was founded in 2012 and is based in New York, NY. Company Description 3: Blue Apron Holdings Inc.
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